Everyone asks what you do. We want to know how you do what you do.
What is this about?
How Do You Do is a podcast about the part of business nobody talks about. Not the origin story. Not the revenue numbers. Not the highlight reel. The actual how.
How do you deliver what your clients pay for? What happens behind the scenes to make it work? What does it really take to run a business like yours?
Every episode is a real, unfiltered conversation with a founder who’s willing to open the hood and show us the engine. The systems, the decisions, the logic, the grit - all of it.
It’s the conversation most podcasts skip. But it’s the most interesting one to have.
LISTEN HERE (coming soon)
Who is hosting?
Alicia Michelle is the founder of Koi, a business operations consultancy based in Boca Raton, FL.
She’s spent years going deep inside other people’s businesses to figure out how they actually work, where the cracks are, and what it takes to make them run without the owner holding everything together.
Why should I listen?
Have you ever been a customer of an incredible business and thought - How do they do that?
The med spa where every client feels like the only client, no matter how full the schedule is.
The event company that pulls off a flawless 300-person wedding.
The marketing agency that keeps landing and delivering for clients in a world where everything about marketing has changed overnight.
How did they scale behind the scenes? How did they innovate, move past hard seasons, and build something that runs the way it does?
Most podcasts skip this part. We don’t.
LISTEN HERE (coming soon)
Want to be a guest?
We’re looking for founders and business owners with a delivery story worth telling. Any industry. Any size. The only requirement is that you are willing to be honest about how your business actually runs.
We will ask the questions most people don’t. That’s kind of the whole point.